From Fertile and Rich Pastures

South eastern Australia, where the cattle producing Pure Black beef are grown, straddles the 40° south latitude.

The climate right around the world in this zone is temperate to cool with high rainfall.

It is a soft climate ideal for the production of quality livestock. Soils are very fertile and produce rich pastures and crops.

Farms tend to be small and the focus is on quality rather than volume.

The best farmland in the southern hemisphere is located along the 40° south zone in countries like New Zealand, Chile and Argentina.

It is the Australian part of this renowned zone that is home to Pure Black Natural Angus beef.