MSA is the result of millions of dollars in research that identified the factors that affect eating quality.

They include the age and breed of the cattle, feed quality and type, animal handling methods, processing conditions, type of cut, and cooking techniques.

[more...]

Pure Black Natural Angus Beef - Raised Without The Use of Hormone Growth Promotants.

Grass Fed Quality Australian Beef from Greenham Tasmania with exceptional marbling and tenderness.

[more...]

South eastern Australia, where the cattle producing Pure Black beef are grown, straddles the 40° south latitude.

The climate right around the world in this zone is temperate to cool with high rainfall. It is a soft climate ideal for the production of quality livestock. Soils are very fertile and produce rich pastures and crops.

[more...]