MSA is the result of millions of dollars in research that identified the factors that affect eating quality.

They include the age and breed of the cattle, feed quality and type, animal handling methods, processing conditions, type of cut, and cooking techniques.

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Angus genetics are renowned for producing cattle with good marbling and growth rates.

All Pure Black beef comes from cattle grown in south eastern Australia -mainly Victoria, Tasmania and the lush south eastern corner of South Australia - where the temperate climate is ideal for high quality beef production.

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Pure Black Beef introduces two new retail products for health conscious folks, paleo cooks, fitness gurus and foodies that take the time and hassle out of creating beef stocks and jus from scratch. Everyone knows that grass fed beef is simply better for you so now you can enjoy the goodness – in liquid form!