MSA is the result of millions of dollars in research that identified the factors that affect eating quality.

They include the age and breed of the cattle, feed quality and type, animal handling methods, processing conditions, type of cut, and cooking techniques.

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We adhere to a Meat Safety Quality Assurance Manual to ensure all our products are wholesome, consistent, reliable, and meet customer expectations.

All our meat products are guaranteed 100% HGP-free.

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South eastern Australia, where the cattle producing Pure Black beef are grown, straddles the 40° south latitude.

The climate right around the world in this zone is temperate to cool with high rainfall. It is a soft climate ideal for the production of quality livestock. Soils are very fertile and produce rich pastures and crops.

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