Many of Australia's top restaurants are serving Pure Black Grass Fed Angus Beef

All our meat products are guaranteed 100% HGP-free and this means that a quality product is served direct from paddock to plate.

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Angus genetics are renowned for producing cattle with good marbling and growth rates.

All Pure Black beef comes from cattle grown in south eastern Australia -mainly Victoria, Tasmania and the lush south eastern corner of South Australia - where the temperate climate is ideal for high quality beef production.

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Quality control and attention to detail is paramount.

Pure Black beef is graded using the rigorous Meat Standards Australia (MSA) guidelines and must qualify for the top four of 18 available categories.

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