raised without hormone growth promotants

Pure Black Natural Angus beef is grown in south eastern Australia, a region renowned for temperate conditions that create quality produce.

The climate and seasonal variations between latitudes 35° and 43° south have been proven perfect for premium natural beef production.

Young cattle thrive with high growth rates that ensure their meat is beautifully soft and tender without the need for added hormones.

This region is home to many premium breeds, but the real king of Pure Black is Angus, the breed that is dominant in fine dining restaurants all over the world.

Only the very best Angus cattle are selected for the Pure Black brand. They are fattened on natural grasses until 12 to 18 months of age, and then fed a barley and silage mix for over 70 days.

This enhances marbling and tenderness ensuring the highest eating quality year round, regardless of season.

Pure Black beef is more tender and succulent than traditional grain fed beef because hormones and antibiotics are never used. It’s the difference that makes Pure Black beef an unforgettable experience every time…

Brisbane's New Steak Mecca - Queensland Country Life 29th July 2010